Convo Cafe With Kelly J Blog

Becoming MORE successful in life & business

The Difference Between A Business Plan & A Destination Road Map

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7 Ways To Engage Your Audience

Engage your viewers with authentic posts, reviews, and news about Shopify and how it could be the solution to their online business needs. The best way to do this is by being authentic, relatable, and credible. Don’t forget how you built your following in the first place: by being yourself. Your...

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How To Create a Vision and Mission For Your Brand

"The VISION is the public statement of the founder's intent; it's why the company exists. It is literally the vision of a future that does not yet exist. The MISSION statement is the description of the root, the guiding principles, how the company intends to create that future." - Simon...

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Is SEO (Search Engine Optimization) THAT Important For Your Business? Let's Find Out...

The world of search engine optimization may seem strange and scary to you – but good SEO is crucial for running a successful website, whether that’s a blog, a portfolio site, an online shop, or a business website, whatever... To make it less daunting, I've outlined some top essential things...

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Defining Your Brand Voice & Company Culture

Before you begin branching out in your business, it's a good idea to ponder and draft a few overall business goals and establish your company culture. Doing this upfront will allow you to shape your brand in the way in which you want it to be known. What is "Company Culture"? Company culture...

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8 Things You Can Do Today To Grow Your Email List

When discussing email or newsletter lists, it’s important to mention national spam regulatory requirements. For example, in Canada, it is essential for everyone on your list to opt in to be GDPR and CAN-SPAM compliant. To learn more about compliance, please visit the CAN-SPAM compliance section...

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How To Define Your Target Market

Target Market A marketing strategy involves selecting and describing one or more target markets that a company's product or service will identify for business opportunities. A target market is a defined group most likely to buy a company's products or services. This group usually has similar...

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The Difference Between Marketing and Branding

Marketing is the set of processes and tools promoting your business. This includes SEO, social media, PPC, local search, mobile, and traditional promotional methods and tools. Branding, on the other hand, is the culture itself, the message that permeates and rules all the process of your...

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The Importance of Selecting a Name Customers Will Remember

Selecting your business name may be one of the most important decisions you make. The name of your business has a tremendous impact on how customers and possible investors view you. Right or wrong, the name you choose (or don’t choose) speaks volumes about your business before people even have...

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The Importance Of Image (PERSONAL and Business)

Your vibe attracts your tribe - Unknown I'll spill the beans now and share that this is probably the biggest pet peeve of mine as it relates to small business owners. It has been my experience that new business owners don't easily get the concept and importance of keeping their personal social...

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